It looks like you're new here. Sign in or register to get started.
Digital Now Included!
Give a Gift
Preview This Month's Issue
See All Other Magazines
See All Special Interest Magazines
Get the top Florida Sportsman stories delivered right to your inbox.
All Florida Sportsman subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.
To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.
Get Digital Access
One set were Gay/Trans messages of "tolerance" and/or "inclusion" ( or whatever buzz-words are in vogue ), while others were limited to rainbow designs and other patterns that might or might not have additional meanings, depending on your point of view.
The merchandising choices were as tone-deaf as the product selection. By placing these products in one area, as a "promotion", they stood out, and the corporate brass set themselves up for trouble.
If the items were mixed in with other products, the reaction would not have been so quick or so harsh. Target was rubbing "trans" in the public's face, and the public did not like it. End of story.