Hasselblad just introduced the world's first Medium Format, mirrorless camera. I have been waiting for someone to make this type of camera for about five years. The image sensor is about two times the size of a full-frame 35mm DSLR camera.
It will be a superb field camera for say: landscape, fine art, protraits, etc. Hasselblad did a well run campaign with teasers for a few days and no leaks. This leaked today. More information in the next 24 hours at the formal Hasselblad announcement tomorrow morning.
2. A digital MF field camera that harkens back to the "Texas Leica" or the Mamyia 7. Easy to carry, vertical orientation like a DSLR, not a box like other MF cameras.
3. It is very small for a MF camera.
4. For the point of discussion here, the point is the march of technology. "H" decided to do something weird and actually listen to users - those who had been asking for a rangefinder-style digital camera similar to those I discuss above. It resulted in "H" pushing the envelope a bit with a mirrorless camera and a huge sensor. Other companies will follow suit.
5. A short time ago I just finished the invite-only live stream of the new product roll out from Sweden. Short version: the camera is small, and it will sell. Here is the page "H" made available immediately when the live stream ended: http://www.hasselblad.com/us/x1d
I'm guessing $20k for the body....just because they can....
1. So Hasselblad claimed at their roll-out live event, I watched. Time will of course tell though. I agree if the lenses are not up to expectation it will be a failure. However, all Hasselblad glas is available to the camera through an adapter.
2. Not even close. Guess again.
Also there is a size comparison here. http://petapixel.com/2016/06/23/sony-a7r-ii-vs-hasselblad-x1d-camera-size-comparison/ Pretty amazing that they got that huge sensor in such a little box.