Hasselblad rolls out the world's first medium format mirrorless camera

WaterEngineer

Hasselblad just introduced the world's first Medium Format, mirrorless camera. I have been waiting for someone to make this type of camera for about five years. The image sensor is about two times the size of a full-frame 35mm DSLR camera.

It will be a superb field camera for say: landscape, fine art, protraits, etc. Hasselblad did a well run campaign with teasers for a few days and no leaks. This leaked today. More information in the next 24 hours at the formal Hasselblad announcement tomorrow morning.

Chuckc

No doubt too rich for my blood.

Chuckc

Yeah, much too rich for me but it will sell I am sure.

WaterEngineer

1. It is cheap, in fact very cheap, by medium format (MF) standards. whether it is cheap but any particular person's needs or budget is a different question.

2. A digital MF field camera that harkens back to the "Texas Leica" or the Mamyia 7. Easy to carry, vertical orientation like a DSLR, not a box like other MF cameras.

3. It is very small for a MF camera.

4. For the point of discussion here, the point is the march of technology. "H" decided to do something weird and actually listen to users - those who had been asking for a rangefinder-style digital camera similar to those I discuss above. It resulted in "H" pushing the envelope a bit with a mirrorless camera and a huge sensor. Other companies will follow suit.

5. A short time ago I just finished the invite-only live stream of the new product roll out from Sweden. Short version: the camera is small, and it will sell. Here is the page "H" made available immediately when the live stream ended: http://www.hasselblad.com/us/x1d

Cane Pole

Very interesting. But of course, it's just a box, like any other hasslebox. What's always made them great are the Carl Zeiss and Hasselblad lenses. Will the new lenses be state of the art?

I'm guessing $20k for the body....just because they can....

WaterEngineer

Cane Pole wrote: »

1. Will the new lenses be state of the art?

2. I'm guessing $20k for the body....just because they can....

1. So Hasselblad claimed at their roll-out live event, I watched. Time will of course tell though. I agree if the lenses are not up to expectation it will be a failure. However, all Hasselblad glas is available to the camera through an adapter.

2. Not even close. Guess again.

Also there is a size comparison here. http://petapixel.com/2016/06/23/sony-a7r-ii-vs-hasselblad-x1d-camera-size-comparison/ Pretty amazing that they got that huge sensor in such a little box.

WaterEngineer

First explanation video. >>> https://vimeo.com/171873270