Because people will buy these things!http://www.usatoday.com/story/money/business/2013/10/31/lays-potato-chips-chocolate-covered/3324377/Lay's to roll out chocolate-covered potato chip
The world's largest snack maker is widening its own market by mixing sweet with salty in its snacks -- and is rolling out chocolate-covered Lay's Wavy chips for the holidays.
The chocolate-covered potato chip is going mainstream.
Lay's, the nation's largest salty snack maker, on Friday will announce plans to roll out next week Lay's Wavy Potato Chips Dipped in Milk Chocolate.
For Lay's, it's all about growing beyond the constraints of the salty snack. There are, after all, growing consumer demands for flavor mash-ups. And others want to snack healthier. Even then, snack foods are a $31 billion market — and growing, reports IBISWorld, the market research specialist.
At $3.49 for a 5-ounce bag, the Lay's Wavy dipped in chocolate is just the latest in a flood of sweet and salty products that have caught the national taste bud in the past few years, from ice-cream stuffed with pretzels to pretzels coated with chocolate. The chocolate-covered chip also ties in with a flood of seasonal, limited-time-only snacks that increasingly hit the market between Halloween and New Year's. And both trends tie in to a third even larger trend: the overall increase in snacking. Some 43% of consumers now snack three to four times daily vs. 24% in 2009, according to Symphony IRI, the research specialist.
"Flavors are getting more sophisticated and complex," says Tom Vierhile, innovation insights director at DataMonitor, the consumer products research firm. "We are seeing more products that may pair traditional flavor opposites" like sweet and salty, he says.
Because the move into sweet snacks is still unusual for a salty snack giant like Lay's, the rollout will be limited on two counts. The chocolate-dipped chips will be sold only at Target stores. At the same time, the initial test is for limited-time-only distribution to stretch through the holidays. But if the chip is a major hit, it could ultimately become permanent, says Ram Krishnan, vice president of marketing at Frito-Lay.
"When you try something drastically different, you have to walk before you can run," says Krishnan. "We wanted to test our way through this before we go big."
Plenty of smaller rivals already have chocolate-dipped chips on the market. But — except for its Rold Gold pretzels dipped in chocolate — mixing chocolate and salty snacks is new territory for Lay's. If consumers buy it, says Krishnan, "it gives us latitude to offer other flavor combinations that we've never done." Among them, he says, would be dark chocolate, white chocolate and even peppermint.
The combo of sweet and salty snacks has recently become as American as, well, snacking. Over the past year, or so, the market exploded with Kettle Maple Bacon Potato Chips, Planter's Sweet & Salty Snack Mix, ConAgra's Crunch 'n Munch and even Sweet 'n Salty Bugles.
For Lay's, the growing consumer cry for a combo of sweet and salty "opens a world of possibilities that we haven't explored before," says Krishnan.
And if weird flavor combos are what you're looking for, here's a recent one from Nabisco that may taste just a wee bit stale the day after Halloween: Candy Corn Oreos.
I was afraid it was going to say something about bacon.
After looking at Divn4$'s post I thought it was. Those are some
You won't want any part of that anatomy 20 yrs from now.........
Wouldn't want to keep it but I could see playing the bongos once or twice!:wink
I'll second this, they are good.
Scientists from the University of Oxford have discovered that women with larger than average butts are not only increasingly intelligent but also very resistant to chronic illnesses.
According to ABC News, the results found that women with bigger backsides tend to have lower levels of cholesterol and are more likely to produce hormones to metabolize sugar. Therefore, women with big butts are less likely to have diabetes or heart problems.
And having a big butt requires an excess of Omega 3 fats, which have been proven to catalyze brain development. The researchers also found that the children born to women with wider hips are intellectually superior to the children of slimmer, less curvy mothers.
Eyeonthenut reports that the team analyzed data from 16,000 women.
From ABC News:
“Professor Konstantinos Manolopoulos, who leads the team at the University of Oxford, says that women with more fat on the buttocks have lower levels of cholesterol and glucose.”
Having a big butt also favors leptin levels in the female body, which is a hormone responsible for regulating the weight, and the dinopectina, a hormone with anti-inflammatory, vascular-protective and anti-diabetic attributes. The adipose tissue of the buttocks traps harmful fatty particles and prevents cardiovascular disease.
Eyeonthenut also cites similar studies conducted by universities in California and Pittsburgh not too long ago that discovered that women with bigger butts, wide hips and smaller waists may even live longer as well.
We need bacon flavored potato chips!
in downtown deland there is a candy store the sells not only chocolate covered potato chips (have been for a few years now)
CHOCOLATE COVERED BACON
and folks buy it
I was thinking the same thing. When I was trick or treating in the early 90's we rode our bikes around the neighborhood with a pillow case to fill with candy kids were rolling up in caravans with their parents ****!
Seems some people drive the kids to more affluent neighborhoods for the candy
In the 70's, they ran.
In the 80's, we walked from house to house.
In the 90's, you rode bikes.
In the 00's they had shoes with wheels.
In the 10's they get driven around.
I am seeing a pattern here.
Yes...the next decade you will be notified by social media where *YOU* are to bring candy....:rotflmao
Many things to do.
Knots to be unraveled
'fore the darkness falls on you
Worry about what YOU eat. Don't concern yourself with people you don't know, it's not your flippin job.
No thanks it's almost...BEER TIME!!!