Skip to main content
Home Photography Corner

Anotherone bites the dust. Hasselblad kills the "V"

I guess it was inevitable, however, I still want one.

I'm posting because I know there are a few old pros who have used one of these.

Text for the British Journal of Photography:

"Hasselblad is to cease production of its 503CW model – the last V System camera in the company's portfolio," reads a press release issued today. "The decision, which comes into immediate effect, brings to an end over half a century of evolution of the company's original camera line."

According to Hasselblad's chairman and CEO, Dr Larry Hansen, the discontinuation comes as demand for the 503CW has declined over the past five years. "Everything has its place in time," he says in a statement. "The veteran 503CW, combined with an extensive V System range of interchangeable lenses and accessories, was for 17 years the camera of choice for discerning professionals and aspirational amateur photographers. But there has been a substantial decline in demand for this camera over the past five years or so and the time has come for us to reluctantly consign the V System to history."

Read more: http://www.bjp-online.com/british-journal-of-photography/news/2264875/hasselblad-puts-an-end-to-its-v-line-of-cameras#ixzz2RsGjfBe7
Subscribe to BJP and save money. Click here to save 29% today.
Sign In or Register to comment.
Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

Preview This Month's Issue

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Florida Sportsman App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Florida Sportsman stories delivered right to your inbox.

Advertisement

Phone Icon

Get Digital Access.

All Florida Sportsman subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now