Berkley Gulp bait
Looks like Berkley figured out a way to sell more bait. They now make the jigs out of material that is as soft as butter. 1 bait = 1 fish. The new material will not stay on the shank of a jig head for nothing. the big end splits length ways. Pinfish will devour them in a hurry too. I had some unopened from the end of last Summer and I could catch 5-6 fish most of the time before changing bait. I'm pretty sure I heard others talking about this at the Bash as well. Anyone else noticed this?